
Web Experience Manager
COMPLYPosted 6/3/2025

Web Experience Manager
COMPLY
Job Location
Salary Range
Job Summary
COMPLY is seeking a Web Experience Manager to lead the day-to-day management and optimization of their WordPress website. The role involves driving organic traffic, increasing engagement and conversions, and ensuring the web presence aligns with the needs of regulated financial services firms. Key responsibilities include managing website A/B testing and personalization initiatives, SEO strategy, CRO, and analytics reporting. The ideal candidate has 4-6 years of experience in a web-focused marketing role, hands-on expertise with WordPress, HubSpot, GA4, Google Search Console, Looker Studio, Salesforce, and SEMrush, and strong understanding of SEO, technical SEO, and evolving best practices for AI search. COMPLY offers a competitive salary range ($75,000-$90,000) and benefits, including comprehensive medical insurance, 401k with company match, and remote opportunities.
Job Description
Key Responsibilities:
- Website Experience & Strategy:
- Lead the day-to-day management, maintenance, and optimization of COMPLY’s WordPress website
- Partner with internal and external stakeholders to improve UX and visual design, ensuring a seamless and modern user experience
- Own website A/B testing and personalization initiatives to improve engagement and conversions (demo requests, downloads, Qualified engagement, etc.)
- SEO & Generative Engine Optimization (GEO):
- Own and evolve the SEO strategy using tools like SEMrush and Google Search Console
- Implement best practices across on-page SEO, structured data, and internal linking
- Partner with the content team to optimize site content for AI-driven search engines and generative platforms (GEO)
- CRO & Lead Conversion:
- Use tools like Qualified, HubSpot, and Salesforce to track conversion behavior and identify improvement opportunities
- Run and report on A/B tests for site structure, CTAs, forms, and landing pages
- Collaborate with sales and demand gen teams to align site experience with funnel goals
- Analytics & Reporting:
- Create dashboards and regular performance reports using GA4, Looker Studio, and HubSpot
- Track and analyze KPIs like traffic, bounce rate, conversion rate, demo requests, time on page, and more
- Use data to recommend and implement ongoing optimizations
Requirements:
- Must-Have Skills & Experience:
- 4–6 years of experience in a web-focused marketing role
- Hands-on expertise with WordPress, HubSpot, GA4, Google Search Console, Looker Studio, Salesforce, and SEMrush
- Strong understanding of SEO, technical SEO, and evolving best practices for AI search (e.g., GEO)
- Demonstrated ability to manage website projects and implement UX/UI improvements
- Experience with conversion rate optimization and tools like Qualified or similar
- Bonus Experience:
- Familiarity with tools like 6Sense, HockeyStack, Hotjar, or Crazy Egg
- Experience optimizing for B2B SaaS or compliance/regtech brands
- Basic knowledge of HTML/CSS, WordPress plugins, and third-party integrations
Who You Are:
- Analytical and data-driven with a creative edge
- Curious about AI and the future of search and digital experience
- Collaborative, cross-functional, and comfortable managing multiple stakeholders
- Highly organized with strong project management skills
- Always seeking ways to improve, optimize, and elevate the digital experience