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Thai Paid Media Consultant

WelocalizePosted 5/8/2025

Welocalize logo

Thai Paid Media Consultant

Welocalize

Job Location

Thailand

Job Summary

Adapt, a digital performance marketing agency, seeks a freelance Paid Media Consultant to support their Paid Media team in Thailand. The consultant will advise on best practices in Paid Search and Paid Social, provide insights and recommendations, define optimization strategies, and optimize paid media campaigns for clients. With 3-4 years of experience in Google Ads, Meta Ads, and TikTok Ads, the ideal candidate should have strong knowledge of Thai advertising platforms like LINE and B2B accounts. The consultant will work with a remote-first team, celebrating diversity and offering career opportunities, training, and flexibility. This freelance position can lead to an ongoing project if the pitch is successful.

Job Description

About Adapt
Adapt (a Welocalize company), is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production and performance measurement. With a remote-first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training and flexibility for work-life balance.  
Our culture is built on curiosity and we are looking for team members who have a passion for learning about the developments in the industry, their clients and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the  e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.
Role Summary
This is a freelance position to support our Paid Media team. You will play an important role as an advisor in Paid Media best practices (including Paid Search and Paid Social) in the Thai Market.
The project is expected to start anytime during the next 3 months and this position could help in crafting a pitch for our client. If If the pitch is successful, this could turn into an ongoing project (workload to be determined).

Main Duties

    • Advising on best practices in Paid Search and Paid Social for the Thai market
    • Giving insights and recommendations about the Thai market to our Paid Media team
    • Defining optimization strategies for customers
    • Optimizing paid media campaigns toward client goals
    • Building campaigns across multiple paid media platforms by working with the wider Paid media team
    • Attending appropriate calls/meetings with clients and the rest of the team

Requirements

    • Ideally 3-4 years in a role utilizing Google Ads, Meta Ads, and TikTok Ads.
    • Strong experience in Thai Advertising Platforms like LINE.
    • Experience working with B2B accounts
    • Demonstrable experience in planning, implementing and optimizing paid media campaigns
    • Strong written, verbal, and presentation skills
    • All relevant certifications across major media buying platforms
    • Proficiency in Microsoft Excel is desirable
    • Experience in supporting and training junior team members is desirable
    • Native level of Thai and strong understanding of the Thai Culture

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