
Social Content Creator & Strategist
SQUIREPosted 4/28/2025

Social Content Creator & Strategist
SQUIRE
Job Location
Salary Range
Job Summary
SQUARE is seeking a Social Content Creator & Strategist to lead the creation, posting, and management of content across all social channels, with a focus on achieving clear performance goals (engagement, follower growth, acquisition, community building). The ideal candidate will have 3+ years of experience in content creation, social media management, and/or brand marketing roles. They should be able to connect content directly to outcomes, set KPIs for campaigns, track performance through analytics tools, and optimize strategy based on insights. The role requires a high-ownership, high-creativity approach, with the ability to move fast, think strategically, stay close to the culture, and build community through authentic and engaging content. SQUARE offers a base salary range of $110,000 - $125,000, new hire stock grant, 100% employer-paid medical/dental/vision insurance, 401K plan with company contribution, generous PTO and Parental Leave policies, and interview accommodations for individuals with disabilities.
Job Description
Success In This Role Means
- Creating content that feels real, relevant, and deeply resonates with the barbering community.
- Hitting and exceeding key growth metrics (engagement rates, follower growth, traffic to site, etc.).
- Being the driving force behind SQUIRE’s growing presence across social platforms.
- Making SQUIRE’s brand voice unmistakable, memorable, and impossible to ignore.
What You'll Do
- Lead the creation, posting, and management of content across all SQUIRE social channels, with a focus on achieving clear performance goals (engagement, follower growth, acquisition, community building).
- Set KPIs for all social and content campaigns, and own reporting on content performance — what worked, what didn’t, and why.
- Concept, shoot, and edit original content (video, photo, graphics, memes, short-form video, reels, stories, etc.).
- Build, optimize, and evolve SQUIRE’s social media and content marketing strategies based on data, insights, and business objectives.
- Regularly share performance results and strategic recommendations with Marketing and Leadership teams.
- Develop and manage SQUIRE’s social media editorial calendar and content strategy, balancing planned campaigns with real-time, reactive opportunities.
- Grow and nurture a thriving barbering community by featuring barbers’ stories, user-generated content, and influencer collaborations.
- Create, manage, and grow our influencer and ambassador programs.
- Work closely with Brand, Events, Product, and Customer Marketing teams to drive integrated campaigns and product launches.
- Monitor social media trends, pop culture moments, and platform updates to ensure SQUIRE remains relevant and part of key conversations.
- Track performance metrics, report insights, and continuously optimize strategies based on learnings.
Who You Are
- 3+ years of experience in content creation, social media management, and/or brand marketing roles.
- Proven track record of building audiences, creating viral content, and driving measurable growth (bonus points for experience with fast-growing consumer, lifestyle, or culture brands).
- Analytical thinker who loves setting goals, tracking KPIs, learning from results, and optimizing for growth.
- Ability to connect content directly to outcomes — not just what you posted, but what it achieved.
- Creator at heart: skilled at shooting and editing video, crafting engaging posts, writing captivating captions, and designing eye-catching graphics.
- Deep understanding of social platforms — their algorithms, cultures, trends, and what it takes to stand out.
- Comfortable with social media analytics tools, native platform insights, Google Analytics, or similar tools.
- Experienced with content design tools such as Canva, CapCut, Photoshop, Figma, After Effects, etc.
- Strategic thinker who can translate brand goals into tactical content plans that get real results.
- Sharp eye for detail — you catch typos, bad crops, and off-brand visuals before they go live.
- Comfortable working independently, moving fast, iterating on feedback, and experimenting with new ideas.
What We Offer
- Base salary range $110,000 - $125,000
- New hire stock grant
- 100% employer paid medical/dental/vision insurance for you and your dependents
- 401K plan with company contribution
- Generous PTO and Parental Leave policies