Senior Product Marketing Manager, Industry Verticals (US or Canada)
StackAdaptPosted 2/26/2025
Senior Product Marketing Manager, Industry Verticals (US or Canada)
StackAdapt
Job Location
Job Summary
StackAdapt is seeking a Senior Product Marketing Manager, Industry Verticals (US or Canada) to lead the development and execution of go-to-market strategies across key industries. The role involves leading a small team, developing compelling product positioning and messaging, conducting competitive analysis, and creating high-impact sales tools. The ideal candidate has experience in industry product marketing within adtech, martech, SaaS, B2B, and digital marketing, with strong analytical, collaboration, and communication skills. StackAdapt is a remote-first company that values diversity and inclusion.
Job Description
StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
As a Senior Product Marketing Manager at StackAdapt, you’ll lead a small Verticals team responsible for our industry product marketing. You’ll develop and execute go-to-market strategies across key industries including B2B, travel, healthcare, retail/CPG, political, automotive, and more. You will also personally lead our B2B industry marketing efforts. As a team, you’ll collaborate cross-functionally to craft powerful narratives and own product launches.
This role is a unique opportunity to partner with our Advertising Technologies, Product, Sales, Engineering, and Enablement teams to shape our industry strategy and promote StackAdapt’s industry-specific products, solutions, and partnerships in the market.
StackAdapt is a remote-first company, we are open to candidates located anywhere in North America for this position and encourage those from all backgrounds to apply.
What you'll be doing:
- Lead and Mentor: Directly lead and manage a small team of product marketers, ensuring their growth and alignment with our goals.
- B2B Vertical Expert: Act as our go-to expert in B2B marketing, developing strategies to drive growth in this key area.
- Go-to-Market Strategy: Lead the development and execution of go-to-market (GTM) strategies for new vertical features, solutions and partnerships, working closely with the broader Marketing team.
- Positioning and Messaging: Develop compelling product positioning and messaging that resonates with target audiences in our key verticals, clearly articulating the value proposition of StackAdapt’s solutions.
- Competitive Analysis: Research industry trends and competitors, and position StackAdapt to stand out.
- Sales Collateral: Write and deliver high-impact sales tools, including pitch decks, one-pagers, and sales plays, to empower sales teams and support client engagements.
- Customer Insights: Gather feedback from customers and internal teams to identify pain points, challenges, and areas for improvement in both product and marketing strategies.
- Cross-Functional Collaboration: Partner closely with product, demand gen, and content teams to drive alignment on product marketing initiatives and overarching business goals.
- Reporting and Metrics: Track KPIs, providing insights and recommendations to enhance our go-to-market impact.
What you'll bring to the table:
- Experience Leading a Team: A track record of managing and mentoring a team of marketers.
- 5+ Years in Product Marketing: Specialized in industry product marketing within adtech, martech, SaaS, B2B and digital marketing.
- Deep B2B Expertise: Passion for the B2B industry.
- Analytical Skills: Skilled in analyzing market trends and insights to inform strategy.
- Collaboration Skills: Proven ability to work cross-functionally with sales, product, advertising technologies, and marketing teams to achieve business objectives.
- Communication: Exceptional written and verbal communication skills, with the ability to convey complex product concepts in a clear and compelling way.
- Sales Enablement: Experience creating and delivering effective sales enablement materials that drive product understanding and adoption across North America, Latin America, EMEA, and APAC.
- Project Management: Strong organizational skills and the ability to manage multiple projects and initiatives simultaneously.
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
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