Product Marketing Manager (Contractor)
TrustArcPosted 5/15/2025
Product Marketing Manager (Contractor)
TrustArc
Job Location
Salary Range
Job Summary
Join TrustArc as a Product Marketing Manager (Contractor) and help accelerate awareness, adoption, and advocacy for their products. You'll deliver high-quality messaging, create content, lead product launches, and manage projects with internal and external collaborators. With 2+ years of experience in partner marketing, product marketing, or related fields, you'll develop compelling product narratives, drive market analysis, and create strategic initiatives to drive customer adoption. TrustArc offers competitive compensation, a flexible remote work arrangement, and opportunities for growth and development. As a key member of the Product Marketing team, you'll have the chance to shape the future of privacy marketing and make a meaningful impact.
Job Description
What You Will Do
- Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities.
- Create content and lead product launches, positioning, sales materials, and demand generation campaigns (landing pages, email conversions, social media, blogs).
- Write and experiment (A/B test) website content (messaging and positioning) with a data-driven perspective.
- Project manage and work with internal and external collaborators on product demo videos - with experience writing and developing video content.
- Develop website content with an eye for solution marketing messaging and the ability to make technical content easy to understand.
- Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts.
- Drive market analysis, competitor research, customer personal development, and value proposition creation.
- Develop training materials for customer-facing teams and educate on product messaging and positioning.
- Outline and lead product marketing activities for product launches.
- Assist with strategic initiatives to drive customer adoption and help existing customers get more value from our software and services.
- Partner with Product Marketing, Content Marketing, Privacy experts, and Agencies to create full funnel solution marketing content.
- Lead company research projects for thought leadership content and insights.
What You Will Bring
- 2+ years of experience in partner marketing, product marketing, demand generation, sales enablement, communications, or customer marketing.
- Strong track record of content development skills (ebooks, blogs, demo videos, emails, to sales materials).
- Experience in SaaS or B2B startups is a huge plus.
- Proven experience developing compelling product narratives.
- Track record of leading product marketing activities and highly effective project management, prioritization, and time management skills to meet deadlines.
- Experience in prioritizing projects and opportunities in a fast-paced, growing environment.
- Strong written communication and presentation skills.
- Firm grasp of ways to develop strategic product marketing campaigns.
- Ability to quickly understand complex technical concepts and accurately distill them into digestible content for a wide range of audiences.
What We Offer
- Competitive compensation
- 100% Work from Home
