Product Manager/Operation(Exchange Operation)
BinancePosted 6/18/2025
Product Manager/Operation(Exchange Operation)
Binance
Job Location
Job Summary
Job Title: Product Manager/Operation (Exchange Operation) at BinanceWe are seeking a highly skilled Product Manager/Operation to join our team in Taiwan. As a key member of the product operations team, you will be responsible for data-driven product optimization, user behavior modeling, and conversion funnel monitoring. You will also conduct A/B testing, analyze data, and implement strategies to improve conversion rates. Our ideal candidate has 4+ years of experience in digital product operations, preferably in crypto/Web3, and strong analytical skills with SQL proficiency. If you are passionate about shaping the future of blockchain and working with a talented team, we encourage you to apply.You will have the opportunity to work on unique projects, collaborate with world-class talent, and thrive in a results-driven workplace with opportunities for career growth and continuous learning. Our company offers competitive salary and benefits, as well as flexible remote work options.As part of our commitment to diversity and inclusion, we believe that having a diverse workforce is fundamental to our success. We are an equal opportunity employer and encourage applications from all qualified candidates.Apply now to join our team and shape the future of blockchain!
Job Description
Responsibilities:
- Data-Driven Product Optimization:
- Establish comprehensive data monitoring systems for core metrics (user journeys, conversion funnels, engagement)
- Analyze product flow conversion data, identify optimization opportunities, and implement strategies to improve conversion rates
- Develop user behavior models and conversion funnel monitoring systems for key paths (registration to transaction)
- Conduct A/B testing and data iteration to drive continuous improvement
- Produce regular data reports with actionable insights for stakeholders
- Design and implement conversion strategies for core user flows (registration, KYC, deposit, trading)
- Optimize user touchpoints across channels (in-app content, push notifications, AI+ SMS tools)
- Plan and execute incentive campaigns to boost user activation and retention
- Support marketing strategy deployment and performance analysis
- Streamline marketing tools and processes to improve operational efficiency
- Manage and optimize existing product features through iterative improvements
- Establish user feedback loops integrating customer service, reviews, and research data
- Document operational processes (MRD writing) and improve workflows
- Identify pain points through business analysis and implement solutions via operational strategies
- Participate in departmental process optimization and mechanism iteration
Requirements:
- 4+ years in digital product operations (crypto/Web3 experience preferred)
- Educational background in Business Analytics, CS or related fields
- Proven experience in conversion rate optimization and user flow design
- Strong analytical skills with SQL proficiency
- Expertise in user research methods and data analysis
- Product design skills with innovative problem-solving ability
- Familiar with complete product development lifecycle
- MRD/PRD documentation capability
- Experience designing incentive campaigns and touchpoint strategies
- Ability to build behavioral models and monitoring systems
- Process optimization and workflow improvement experience
- Strong A/B testing and experimentation methodology
