Lifecycle Marketing Director
ContentsquarePosted 4/30/2025
Lifecycle Marketing Director
Contentsquare
Job Location
Job Summary
Contentsquare is seeking a Lifecycle Marketing Director to lead and scale customer engagement, retention, and growth strategies. The role involves building and scaling a world-class lifecycle marketing program, leading a team of 7 direct reports, and collaborating with cross-functional teams. The ideal candidate has experience developing successful lifecycle marketing strategies, creating exceptional customer experiences, and managing complex tech stacks. Contentsquare offers flexible remote work options, competitive benefits, and opportunities for career development and growth.
Job Description
Contentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone who cares about digital journeys. With our flexible and scalable platform, organizations quickly get a deep understanding of their customers’ whole online journey.
We are a global leader in the experience analytics space, with a growing presence across 15 offices worldwide. We’re here to stay—and we’re looking for team members who are excited to drive impact and help us scale even further.
Our aim is to create an inclusive workplace where everyone learns and succeeds. Contentsquare has built a community of individuals who are daring, understanding, and deliberate. We invite you to join us in making the complex simpler—for our customers, their customers, and each other.
Important note: Be careful of scammers pretending to be from Contentsquare. We will never ask for money or contact you through random texts. For more information, visit our careers blog.
About the role
Reporting into our Global VP of Customer Experience & Customer Marketing, we're seeking an experienced Director of Lifecycle Marketing to lead and scale our customer engagement, retention and growth strategies. This pivotal role will consolidate and grow personalized, data-driven lifecycle programs from three brands across our diverse customer base. Lead a team of 7 direct reports, fostering a culture of innovation and collaboration, while working closely with cross-functional teams including Product, Sales, and Customer Success.
In your day to day you will:
- Build and scale a world-class lifecycle marketing program that significantly impacts customer retention and revenue growth and supports both product-led and sales-led growth strategies.
- Lead a team of 7 direct reports, fostering a collaborative and innovative culture, while working closely with cross-functional teams including Product, Sales, and Customer Success.
- Establish and track key performance indicators (KPIs), providing regular reporting and insights to leadership.
- Collaborate with Product, Customer Experience and Customer Success teams to align lifecycle strategies with product roadmap and customer outreach initiatives.
- Champion a test-and-learn approach to continuously improve campaign performance and customer experience.
- Unite three separate teams from three different former companies into one cohesive team.
- Transition from a setup of 3 brands, 3 different customer databases, lifecycles, and their respective marketing automation platform solutions to a customer journey that is both harmonized and differentiated, based on customer profile and their current life stage.
Challengesof the fist year :
What We're Looking For:
- Experience developing successful lifecycle marketing strategies (typically 8+ years or equivalent skills and knowledge) that drive customer retention at B2C and B2B SaaS companies, including 2+ years of management.
- A strong commitment to creating exceptional customer experiences and the ability to craft messages that resonate with diverse audiences, alongside business vision to drive upsell and cross-sell.
- Excellent English communication skills to effectively influence stakeholders and create engaging campaigns.
- Experience managing and optimizing a complex tech stack that use marketing automation platforms like Iterable or Braze to send high-volume campaigns based on real-time product data..
- Strong analytical skills and experience using data to analyze program success and inform decision-making.
- A consistent track record of working across teams including Product, Marketing, Customer Success, and Sales.
- Deep understanding of both product-led growth (PLG) and sales-led growth (SLG) models.
- Great interpersonal skills allow you to easily build relationships, influence stakeholders, and drive projects forward despite obstacles.
What makes you stand out:
- You’ve already supported a hybrid PLG/SLG strategy at a high-growth SaaS company.
- Experience in a fast-paced environment, with the ability to adapt to change and tackle challenges with a solution-oriented mindset
- You’ve worked in a global, multi-cultural environment, demonstrating a nuanced understanding of regional marketing dynamics and compliance requirements.
- You’ve used platforms in our tech stack. You are proficient with Marketo or Iterable and have experience with Gainsight and Salesforce data integrations as well.
- You’ve demonstrated innovation. You’re constantly seeking new and creative ways to improve email marketing performance. Your team is already using AI to increase efficiency and effectiveness.
Why you should join Contentsquare
We invest in our people through career development, mentorship, social events, philanthropic activities, and competitive benefits. We are always assessing the perks we offer to ensure we’re aligned with the employees' needs.
Here are a few we want to highlight:
- Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year
- Work flexibility: hybrid and remote work policies
- Generous paid time-off policy (every location is different)
- Immediate eligibility for birthing and non-birthing parental leave
- Wellbeing and Home Office allowances
- A Culture Crew in every country we’re based in to coordinate regular activities for employees to get to know each other and bond outside of work
- Every full-time employee receives stock options, allowing them to share in the company’s success
- We have multiple Employee Resource Groups, that offer a safe space for individuals who share common identities, life experiences, or allyship to connect, support one another, and passionately advocate for the issues close to their hearts
- And more benefits tailored to each country
Contentsquare is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
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