
HubSpot Administrator
RackspacePosted 4/21/2025

HubSpot Administrator
Rackspace
Job Location
Job Summary
The HubSpot Administrator at Rackspace Technology is responsible for managing and optimizing marketing platforms, automation workflows, and technology integrations to support demand generation and customer engagement efforts. The ideal candidate has strong technical expertise in marketing platforms, automation, and system integrations. They will serve as the HubSpot administrator, manage workflows, lead scoring, automation, and troubleshooting, ensure seamless integration between HubSpot, CRM, and other marketing tools, develop and maintain automation workflows to optimize lead nurturing and engagement, monitor and troubleshoot data synchronization issues, collaborate with IT and marketing teams, maintain data hygiene and segmentation, provide training and support, and ensure compliance with data privacy regulations. The role requires 5+ years of experience in marketing operations, technology, or automation roles, strong expertise in HubSpot administration and marketing automation workflows, experience with CRM systems, API-based integrations, Google Tag Manager, tracking pixels, and event tracking, analytical and troubleshooting skills, and the ability to collaborate cross-functionally. The role can be worked hybrid working at least two days a week at the office or remotely in specific states of Mexico.
Job Description
Key Responsibilities
- Serve as the HubSpot administrator, managing workflows, lead scoring, automation, and troubleshooting.
- Ensure seamless integration between HubSpot, CRM (Salesforce preferred), and other marketing tools.
- Develop and maintain automation workflows to optimize lead nurturing and engagement.
- Support campaign execution by setting up email, landing page, and form automation.
- Monitor and troubleshoot data synchronization issues between marketing and sales systems.
- Collaborate with IT and marketing teams to evaluate and implement new marketing technologies.
- Maintain data hygiene and segmentation in marketing automation and CRM platforms.
- Provide training and support to marketing teams on HubSpot and other MarTech tools.
- Ensure compliance with data privacy regulations (GDPR, CCPA) in marketing automation processes.
Qualifications & Experience
- High School Diploma or regional equivalent required
- Bachelor's Degree required, preferably in a field related to the role. At the manager’s discretion, additional relevant experience may substitute the degree requirement
- 5+ years of experience in marketing operations, technology, or automation roles.
- Strong expertise in HubSpot administration and marketing automation workflows.
- Experience with CRM systems (Salesforce preferred) and API-based integrations.
- Familiarity with Google Tag Manager, tracking pixels, and event tracking for marketing automation.
- Basic knowledge of HTML/CSS for email and landing page customization.
- Strong analytical and troubleshooting skills for system optimization.
- Ability to collaborate cross-functionally with demand generation, sales, and IT teams.
Preferred Skills
- Experience with Customer Data Platforms (CDPs) or lead enrichment tools.
- HubSpot, Salesforce, or marketing automation certifications are a plus.
- Background in digital marketing a plus