CRM Manager
FinomPosted 4/29/2025
CRM Manager
Finom
Job Location
Job Summary
Finom is a European tech startup revolutionizing the financial landscape for entrepreneurs worldwide. As a CRM Marketing Manager, you will spearhead customer communication strategy across various channels, leveraging CRM tools and implementing lifecycle marketing automations to drive activation, engagement, and retention. You will work in a hybrid model with flexible remote options, enjoy stock options, and participate in Finom's Work & Swim program. With a focus on innovation, research, and employee well-being, Finom offers a unique opportunity to make a genuine impact on the product and grow with the company.
Job Description
About Finom
Finom is a European tech startup headquartered in Amsterdam—and we’re on a journey towards revolutionizing the financial landscape for entrepreneurs worldwide. Our mission is to develop an all-in-one financial B2B solution that integrates banking functions, accounting, financial management, and invoicing into a seamless, mobile-first platform.
Over the past two years, our team has fuelled exponential growth, securing $50 million in investments and propelling us into hyper-growth mode. We’re on track to become a unicorn start-up, backed by global funds like General Catalyst (known for supporting Airbnb, HubSpot, KAYAK, and Stripe). Finom has expanded its reach across 10+ EU countries, with a strong presence in key markets like Germany and France.
At Finom, we’re not just redefining the entrepreneurial experience—we’re empowering our employees to make a real difference. Your work matters, and your impact extends far beyond product metrics. We nurture innovation and an inspiring work environment where bold ideas thrive, prioritizing thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and our business as a whole.
Maintaining our start-up spirit, we prioritize thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and, of course, our business.
About the ROEL
We're seeking a highly motivated and results-oriented CRM Marketing Manager to spearhead our customer communication strategy across a variety of channels. You will play a pivotal role in driving activation, engagement, and long-term retention by leveraging our CRM tools and implementing sophisticated lifecycle marketing automations. This is an exciting opportunity to own and optimize our direct-to-customer communication, ensuring personalized and impactful experiences at every touchpoint.
Responsibilities:
- Omnichannel Campaign Management: Plan, execute, and optimize marketing campaigns across email, SMS, push notifications, in-app banners, and WhatsApp to achieve key business objectives.
- Lifecycle Marketing Automation: Collaborate with the Growth domain to strategize, build, and implement lifecycle marketing automation flows aimed at increasing user activation, engagement, and retention.
- CRM Tool Management: Manage and optimize our CRM tools (Exponea, Twilio) to ensure data integrity, efficient campaign execution, and optimal performance.
- Segmentation & Personalization: Develop and implement robust segmentation strategies to enable effective personalization of communications, ensuring relevant and engaging content for different user cohorts.
- Performance Monitoring & Optimization: Continuously monitor and improve key operational metrics (deliverability, bounce rate) and engagement rates (open rate, click rate, CTOR), as well as conversion rates, identifying areas for optimization and experimentation.
- Automation Identification & Implementation: Proactively identify opportunities for automation across the entire user journey and implement triggered communications to enhance user experience and drive desired actions.
- Reporting & Stakeholder Communication: Prepare and present clear and concise reports on campaign performance, key metrics, and insights to main stakeholders, providing actionable recommendations for future strategies.
What You Will Get In Return
Make a genuine impact on the product
Join our upward trajectory, and grow with us. We provide the resources and opportunities for continuous personal and professional development, empowering you to make a genuine impact on our evolving product.
Work in the EU
Embark on this exciting journey with us, working from our elegant offices in Paphos (Cyprus) and Amsterdam (the Netherlands), with upcoming hubs in Poland and Spain. Enjoy the flexibility of traveling and working in a remote/hybrid model across Europe.
Become a stock options holder
Unlock your inner entrepreneur and align your aspirations with ours through our Stock Options Program. This exciting opportunity is available to every team member, from junior team members to our founders.
Receive unwavering support and care
Finom stands by you at every step, embodying our commitment to your well-being and success reflected in our modern, friendly, and eco-conscious corporate culture. We offer constant support and care to ensure your Finom experience is successful and fulfilling.
Work & Swim program
Immerse yourself in our exclusive Work & Swim Program. Spend one month in a comfortable corporate apartment in enchanting Cyprus. It's the ideal opportunity to strike the perfect work-life balance while enjoying breathtaking Mediterranean views.
Equal Opportunity Statement
At Finom, we're an equal opportunity employer and value diversity at our company. We embrace diversity and invite applications from all walks of life. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, disability status, or other applicable legally protected characteristics.
